Have you created an excellent online course but still finding it difficult to sell it?
Are you looking for ways to sell your online course?
Don’t worry!
We have it all sorted for you.
Firstly, you need to understand that it is not your course that is not selling, it is just that you are not making it visible to your target audience.
When it comes to selling your products or services online, having a solid marketing strategy is a must.
In this blog, you will get to know about how you can promote your online courses.
Table of Contents
How to market your online courses
1- Create A Dedicated Website
Having your own website is very important to establish credibility & authority as a business. You would definitely want a place from where your learners can easily get the details about you and your online courses.
In order to have your own website, you would need to hire a professional website designer. If you are not from a technical background, you may find it difficult to maintain a website.
Hence, it is better to choose a Learning Management System for your online institute as it is easy to use and maintain. You can choose Spayee, it is an Indian LMS platform. They can help you in establishing your online business empire.
2- Start Writing Blogs
Only having a dedicated website is not sufficient, Google rewards those sites that publish informative and engaging content consistently. Share detailed information about your courses in your blog posts. It would help your audience to know about what you are offering in your courses. Write about topics that are related to your niche and make sure you use targeted keywords.
3- Create Course Packages
Create multiple courses on various topics that are closely related to each other. You can combine those courses in a package and then sell them at a discounted price.
For example, you have 3 courses worth Rs. 5000 each. You could sell all the courses for Rs.12000. In this way, your learner would get a discount of Rs. 3000.
Hence, this is a great way to sell multiple courses at once and make more money.
4- Paid Ads
Apart from other marketing ways, paid ads are the most effective tools to guide more traffic to your website and increase business. The organic reach of the platform can help you to reach your existing followers only. Hence, you can not depend on the organic reach of the platform because you would definitely want to reach more people.
You can create paid ad campaign in a few minutes. There are various tools that you could use to create necessary images. Today almost every social media platform has paid advertising features. So without wasting any more of your time, make the most out of them and make sure that the ad targeting is spot on.
5- Stay Connected With Learners After The Sale
Connect frequently with your learners. You could conduct weekly webinars where you can get feedback/reviews from them. During your webinars, you can also inform them about your upcoming courses or updates.
Your learners should feel connected with you. Once they start trusting you, they would start referring you to their relatives, friends, or colleagues.
You can choose Spayee as it offers a public forum and course-wise discussion, web push & mobile push notification.
Also Read: How to record videos for your Online course